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Find (Cntl-F) Best Paper Index Table of Contents RECRUITMENT POLICY VS. RECRUITMENT PROCESS: ESPOUSED THEORY AND THEORY-IN-USE ANNA M. STAFSUDD Department of Business Administration Lund University P. O. Box 7080 SE-220 07 Lund Sweden INTRODUCTION This paper argues that recruitment policy does not influence the recruitment process to a large extent, as it represents an espoused theory, which is used to explain and idealize behavior after it has occurred. Instead, it is argued that recruitment decision assumptions will guide the recruitment process, as they represent theories-in-use. These recruitment decisions, in the form of how internal employees’ firm-specific knowledge is valued, will affect whether managers are internally promoted or externally recruited. How an organization values such knowledge may be inferred from control systems, which is illustrated using the examples of socialization and bureaucratic control systems. These control systems have been chosen, as they represent opposite perspectives on the value of firm-specific knowledge and will, therefore, have opposite impacts on internal or external recruitment being more probable. ESPOUSED THEORY AND THEORY-IN-USE The framework of Argyris and Schon (1974) presents how espoused theory and theory-inaction relate to each other, as well as to other variables. As can be seen in figure 1, espoused theory and theory-in-use can be positioned against each other, resulting in either congruence or incongruence. Furthermore, the figure depicts the assumption that espoused theory is separated from action and only serves to explain and idealize it afterwards. Instead, it is theory-in-use, which influences action, as people act according to the requirements of the governing variables of their theories-in-use. Theories-in-use will also tend to influence how a person will perceive the surroundings, i. e. the behavioral world. This is a world created by human convention and continued by human choice, rather than being an inherent nature of reality. Concluding a feedback circle, the behavioral worlds will be used as validation for those same theories-in-use, by which the behavioral worlds have been created and tend, therefore, to further reinforce them. This framework thus, depicts one problem with having theories-in-use, in that they tend to be self-sealing. Theories-in-use shaping action and behavioral world, while still using action and behavioral world as reasons and validation tends to enforce a circular logic, where a feed-back loop is dependent on the prior assumptions. One example of such a problem is presented by Argyris and Schon (1974), where a teacher experiences a self-sealing problem of assuming that his students are stupid. In assuming that the students are stupid, the teacher acts as though they are in fact stupid. By clearly letting the students know that he thinks they are stupid, the teacher will ask such questions as elicit stupid answers from them, thus, enforcing stupid behavior on the part of the students. The teacher will then test his theories and as he himself enforces stupid behavior in the students, his theories will be reinforced. The longer the teacher and the students interact, the more firmly will the teacher become in his theory-in-use of them being stupid. Academy of Management Best Conference Paper 2003 HR: G1 ———————-Figure 1 about here ———————–Apart from the earlier discussed variables there are five more, with which espoused theory, theory-in-use, action and behavioral world can be analyzed and which represent possible dilemmas in or between the other variables. Internal consistency may be analyzed for each of the two variables of espoused theory and theory-in-use, as a description of how internally consistent the theories and the assumptions of the theories are. Congruence, on the other hand, represents a means for analyzing fit or consistency between espoused theory and theory-in-use. Espoused theory and theory-in-use are related in the way that espoused theory represents what one says one is doing, whereas theory-in-use represents what one actually does do. Thus, theory-in-use influences action and behavioral world. Effectiveness is a variable, with which one can analyze how well actions enforce the behavioral world that a theory-in-use would lead to without the mediating variable of action. Effectiveness is, therefore, not used when analyzing espoused theory, as it will not influence action. The model also depicts a feedback loop, as theory-in-use influences action, which in turn leads to a behavioral world, which is then used to validate and reinforce theories-in-use. How well the behavioral world can be used to reinforce or gainsay theory-in-use in turn depends on how well the theory-in-use can be tested, i. e. the testability of the theory in a specific situation. Apart from these analytical variables, there is one more variable, which represents a normative dimension of the framework. This variable is represented by the values of the behavioral world. After having analyzed the other variables, a person would finally also ponder whether the behavioral world, created by the process involved in the framework, would be considered a positive or negative one. Depending on the answer, the person would perceive a propensity for stability or change. RECRUITMENT POLICY AND RECRUITMENT DECISION ASSUMPTIONS The espoused theory in the case of an organization’s recruitment activities is represented by the recruitment policy, as stated by the organization, whereas theory-in-use is represented by the assumptions on which the recruitment is actually based. An internal recruitment policy may in general be assumed, due to it being so common as it represents marketing towards the employees (Coff, 1997; Chan, 1996; Browner and Kubarski, 1991; Tanushaj, Randall and McCullough, 1988). In contrast to espoused theories, theories-in-use cannot be easily observed (Argyris and Schon, 1974). It can be argued that recruitment decision assumptions may be observed indirectly through what candidates are in fact recruited, but in such cases we would resort to tautology in assuming that persons are selected based on the fact that they are selected. However, patterns may of course be observed and analyzed. As for recruitment decision assumptions, it seems safe to argue that the primary governing variable in a recruitment process is recruiting the best candidate available for the position. The ability of a candidate is, however, difficult to evaluate and recruiters will, therefore, use different proxies in order to evaluate ability and reduce information uncertainty. Focusing on the recruitment process in terms of choice between internal promotion and external recruitment, it would seem more probable for an organization to recruit internally, as this reduces information uncertainty in that candidates may be directly observed. Furthermore, Academy of Management Best Conference Paper 2003 HR: G2 internal recruitment may be preferred due to employees’ firm-specific knowledge (Chan, 1996). The higher the value placed on firm-specific knowledge, the likelier will internal recruitment be. Recruitment decision assumptions in the case of what value is placed on firm-specific knowledge may be observed through what control systems are used. This argument is based on the assumption that control systems not only represent measurement systems in evaluating a manager’s behavior, but that they also signal what behavior is considered appropriate and, therefore, will be learned by managers. This reasoning is based on expectancy theory (Vroom, 1964), stating that motivation for a certain behavior depends on a person’s beliefs of what outcomes will tend to result from a specific behavior and the attractiveness a person attaches to those outcomes in terms of their ability to satisfy a person’s needs. Thus, persons will be shaped by what is expected from them by others. Consequently, as behavior and values are affected, control systems will have an impact on whether certain skills can be found in the organization or not. Here, the impact of the two control systems of socialization and bureaucratic control systems will be presented, as they relate to whether learning of corporate-approved behavior is valued or not. Thus, the difference lies in whether appropriate behavior needs to be learned over time or if it has been formalized by the organization in terms of for example rules and regulations. Socialization is a form of premise control, i. e. ontrol is exerted prior to the action (Cyert and March, 1988), which means that appropriate behavior is internalized by the employees. Not only actions, but also thinking, are thereby influenced to include appropriate assumptions and values. This is related to how institutionalization will tend to become self-reinforcing, after a while needing no rewards or other intervening procedures, as once institutionaliz ed social knowledge will tend to become a part of organizational daily life (Zucker, 1977). Lack of displaying the appropriate behavior will result in personal consequences. Reinforcements of proper behavior and thinking are in this context made in terms of peer approval, membership and leadership. In contrast, not displaying appropriate behavior will result in the person’s actions being perceived as deviating, which is punished by belittlement, hostility and ostracism (Anthony, Dearden and Bedford, 1989). A high degree of socialization will affect the recruitment process in numerous ways. First, managers who do not embrace the appropriate values and display the appropriate behavior will have a lesser chance of being promoted. Second, the internal managers will have an advantage, compared to the external ones, in the recruitment process. Third, a recruiter would tend to feel less uncertainty in recruiting a person from within the organization, knowing that the person has had opportunity to learn appropriate behavior and not having to resort to indirect signaling of such behavior in other candidates. Bureaucratic control systems do not provide the difficulty of observation that socialization does, in that this form may be termed the most visible of controls, where appropriate behavior is signaled by such mechanisms as budgets, reports and other documents. This form of control may be termed action control (Cyert and March, 1988), i. e. control is exerted during the action, which means that appropriate behavior is not internalized. Instead, tasks are simply performed in accordance with for example manuals, without having to reflect on what the appropriate action is. Thus, this form of control concerns mainly behavior and not an internalization of appropriate thinking. However, I stress my use of the word mainly, as repeated actions may in time be internalized and transferred into control of thinking and especially so if the bureaucratic control mechanisms in question are stable over time. Here, reinforcements of appropriate behavior consist of management commendation, monetary incentives and promotions, whereas Academy of Management Best Conference Paper 2003 HR: G3 punishment for the wrong behavior will tend to consist of demanding the person accountable to explain the behavior in question (Anthony, Dearden and Bedford, 1989). Reinforcements and punishments can in the case of bureaucratic control systems be considered to consist of more normative than affective mechanisms, as compared to possible ostracizing in organizations with a high degree of socialization. In the case of bureaucratic control systems, internal candidates will not tend to have the advantage of inherent knowledge of corporate values, to which external candidates do not have access. Therefore, as no internalization of appropriate values is present, external candidates will have a greater possibility of attaining a position, as compared to when organizations use socialization as control mechanism. The competitive situation will be more equal and the possibility and probability of external recruitment is, therefore, increased. However, there may still be higher costs incurred and a higher information uncertainty with external recruitment, as internal candidates may be observed directly. The above arguments do not include a certain prediction that a high degree of socialization will invariably lead to internal recruitment and bureaucratic control systems to an external one. They propose that external recruitment is made possible and, therefore, more likely by the absence of internalized knowledge of appropriate behavior and thinking, as such is instead formalized into rules and regulations. Indeed, this proposition may also include the opposite relationship, where a high degree of socialization may in fact incapacitate employees in terms of new thinking and dealing with new situations (Alvesson, 1993). For example, Wiersema and Bantel (1992) found that organizational tenure in CEOs was negatively correlated with strategic change. This implies that the longer persons stay in an organization, the more will they strive to preserve the organizational status quo and especially so in the case of a high degree of socialization. Thus, if new thinking is required in an organization with a high degree of socialization, due to for example a changing external context, external recruitment may be needed in order for the organization to cope with it. Degree of resistance to attempts of change tends to be related to the degree of institutionalization (Zucker, 1977). Still, the proposed relationship of recruitment being influenced by what value an organization places on firm-specific knowledge holds true, as the inherent knowledge of the internal employees has been transformed from a competitive advantage into a competitive disadvantage. A DILEMMA OF TWO EVILS When deciding on form of control system, the organization will not only communicate and influence its recruitment decision assumptions in terms of internal and external recruitment, it will also influence what conflict it will be affected by when trying to achieve its goals. Inconsistency in one’s theories-in-use leading to no attaining one’s goals or incongruence in what one is doing and what one is saying one is doing, leading to not keeping one’s worldpicture constant. With a high degree of socialization, an organization will tend to have congruence between recruitment policy and recruitment decision assumptions, promoting a positive self-image. The organization will, however, tend to suffer from the conflict of an internally inconsistent theoryin-use in the form of recruitment decision assumptions, as internal candidates will not be the best ones in all situations, although having the advantage of internalized knowledge of corporate values. This conflict may be lessened by prioritizing internal recruitment, which would also Academy of Management Best Conference Paper 2003 HR: G4 avoid incongruence between recruitment policy and recruitment decision assumptions. Just such a case has indeed been promoted by previous research (Chan, 1996), in claiming that external candidates will be recruited only when they are very superior to internal ones, in that employee well-being needs to be promoted for the organization to be able to continue its existence. If instead recruiting the best candidate is prioritized, the organization will instead suffer from the same conflict as organizations with a high degree of bureaucratic control systems. In promoting the best candidate, external recruitment will be more possible as well as probable and the existing employees’ may perceive the incongruence of an internal recruitment policy and external recruitment. As for an organization with a high degree of bureaucratic control systems, the recruitment decision assumptions are internally consistent. However, it will face a conflict of incongruent recruitment policy and recruitment decision assumptions, as the recruitment decision assumptions promotes the recruitment of the best candidate, regardless of organization membership. Although those responsible may not believe in the espoused theory, the incongruence may nevertheless be noticed by employees, who may feel deceived and mistreated in receiving less promotion opportunities. This may lead to consequences such as a lack of motivation for staying with the organization and, in time, a high employee turnover. Furthermore, this conflict would probably not be resolved by the organization boldly admitting to not recognizing organization membership as a variable in recruitment decisions, as this would hardly result in persons wanting to enter into the organization in the first place. In such cases when corporations with a high degree of bureaucratic control systems recruit internally, no incongruence will arise. However, it is unlikely that internal candidates will always be the best ones and, therefore, one of the wo conflicts will tend to arise. The conflicts of inconsistency in recruitment decision assumptions and incongruence between recruitment policy and recruitment decision assumptions may be perceived as the organization breaching the implicit contract of them providing employees with future economic safety, while the employees have fulfilled their part of it by providing the organization with ability (Morrison and Robinson, 1997; Cassell, Juris and Roomkin, 1985). As organizations commonly only succeed in inspiring conditional trust in their employees, any discrepancy in behavior may lead to a distrustful environment (Jones and George, 1998), which is hardly conducive for employee well-being, nor for productivity. Although such mistrust is bad in itself, the situation may worsen if perception of breach of contract evolves into a perception of violation of contract (Morrison and Robinson, 1997), as breach of contract focuses on the cognitive aspect, whereas violation affects the employee emotionally. Whether a breach of contract will evolve into a violation in the perceptions of the employees depends on the perceived magnitude of the discrepancy, how it affects the employee, whether the discrepancy is perceived as purposeful or not, if the procedure leading to the discrepancy is perceived to have been fair and the employee’s overall social relationship with the organization. Thus, in the case of discrepancies caused by the recruitment process, the evaluation will, first, be worsened by employees having a relational contract, i. . it is broad, open-ended and long-term, based not only on monetary elements but also socio-emotional ones such as loyalty and support (Rousseau and McLean Parks, 1993). Second, individual situations will determine perceptions of magnitude and fairness, but perceptions of discrepancies will generally worsen, due to the purposeful breach in deciding on recruiting an external candidate. Counterintuitively, employees will tend to experience less violation if discrepancies in contract are more common than not, which is, however, consistent with unexpected negative events leading to more intense emotional responses than expected ones (Ortony, Clore and Academy of Management Best Conference Paper 2003 HR: G5 Collins, 1988). Therefore, we would expect external recruitment to elicit more severe conflict in organizations with a high degree of socialization than in the case of bureaucratic control systems. As this breach will occur in relation to recruitment decision assumptions and organizational norms, this will probably also increase perceptions of breach of contract. However, as such recruitment will tend not to occur on an extensive basis, the impact on present managers will not be great, unless in the case of filling top management positions with external candidates, thus, extensively lessening internal managers’ possibility of advancement. In the case of organizations with a high degree of bureaucratic control systems, the discrepancies will be more common and relate to not following the recruitment policy, which will probably lessen the impact of such breaches. Nevertheless, such extensive external recruitment will reduce internal managers’ possibilities of advancement. Although this may not lead to recurring perceptions of violation of contract, it may instead infer a state of organizational cynicism (Dean, Brandes and Dharwadkar, 1998) among employees. Such cynicism would then infer a belief that the organization lacks integrity, a negative affect towards the organization and tendencies to disparaging and critical behavior towards it. Such perceptions seem unlikely to improve individuals wanting to join the organization, nor will they tend to improve motivation. Ultimately, evaluation of organization behavior will depend on employees’ beliefs about whether they have been treated honestly and respectfully as well as having received adequate justification for the contract breach (Bies and Shapiro, 1987). Perhaps this is the cause of organizations sometimes specifying their policies by saying that although they are, of course, intended to bring about internal promotion, this has to be re-evaluted in specific cases, such as when recruiting experts or managers. Figure 1 Argyris and Schon’s framework contrasting espoused theory and theory-in-use. Espoused Theory Internal Consistency Congruence Effectiveness Values Internal Consistency Theory-in-use Action Behavioural World Testability REFERENCES AVAILABLE FROM AUTHOR Academy of Management Best Conference Paper 2003 HR: G6

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The following problems in the space provided Essay Answer the following questions and solve the following problems in the space provided. When you are done, save the file in the format flastname_Week_1_Problem_Set.docx, where flastname is your first initial and you last name, and submit it to the appropriate dropbox. Chapter 1 (page 19) 1. What is the most important difference between a corporation and all other organizational forms? Corporations has unlimited life time and limited liabilities and also has real entity and legal entity, because any stakeholder can sue against the corporation. Financing is very easy for investment in corporation. On the other hand, all other organizations have limited life span since it is directly owned by one person or partners and also have unlimited liabilities. Investment is very difficult since self-finance. 2. What does the phrase limited liability mean in a corporate context? Stakeholders liability is limited to the amount they invested in the corporations. Stockholders are not responsible for any encumbrances of the company specifically; they cannot be required to pay back any debts incurred by the firm. Therefore, anything that diminishes a property’s worth or makes it less useful or enjoyable; is not responsible by the owners in corporate context. 3. Which organizational forms give their owners limited liability? Corporations 4. What are the main advantages and disadvantages of organizing a firm as a corporation? Corporations are probably the dominant form of business organization in the United States. A corporation is a legal entity doing business, and is distinct from the individuals within the entity. Public corporations are owned by shareholders who elect a board of directors to oversee primary responsibilities. Along with standard, for-profit corporations, there are charitable, not-for-profit corporations. Advantages Unlimited commercial life. The corporation is an entity of its own and does not dissolve when ownership changes. Greater flexibility in raising capital through the sale of stock. Ease of transferring ownership by selling stock. Limited liability. This limited liability is probably the biggest advantage to organizing as a corporation. Individual owners in corporations have limits on their personal liability. Even if a corporation is sued for billions of dollars, individual shareholders liability is generally limited to the value of their own stock in the corporation. Disadvantages Regulatory restrictions. Corporations are typically more closely monitored by governmental agencies, including federal, state, and local. Complying with regulations can be costly. Higher organizational and operational costs. Corporations have to file articles of incorporation with the appropriate state authorities. These legal and clerical expenses, along with other recurring operational expenses, can contribute to budgetary challenges. Double taxation. The possibility of double taxation arises when companies declare and pay taxes on the net income of the corporation, which they pay through their corporate income tax returns. If the corporation also pays out dividends to individual shareholders, those shareholders must declare that dividend income as personal income and pay taxes at the individual income tax rates. Thus, the possibility of double taxation. 5. Explain the difference between an S corporation and a C corporation. The S corporation has the unique feature of passing its income through to its owners, so that the entity itself does not pay income taxes. The owners report the income on their tax returns, thereby avoiding the double taxation that arises in a regular C corporation, where the business is taxed on its income, and then the investors are taxed on the dividends they receive from the corporation. In addition, every shareholder of â€Å"S† corporation must be a United States resident or citizen. A C corporation or a partnership cannot be a shareholder, though estates and certain trusts and charities can be investors. In â€Å"S† corporation there can only be a single class of stock, which prevents preferential payments and voting privileges. Also there are  limited shareholders in S corporations which is not more than 75 but in C corporations there are unlimited shareholders.

Geography of Latin America, European Influence Essay Example for Free

Geography of Latin America, European Influence Essay Like many of the other realms we learned about, the Latin American realm, made up of Middle America and South America, is not a realm that was safe from European invasion. Europeans played a big role in the history of the economic, political, and cultural geography of Latin America and left long-lasting evidence of their influence in the realm. Although colonization left the realm fragmented politically and economically the regions are showing signs of breaking the cycle of poverty and moving towards equality and urbanization. A map of the realm before Europeans would look much different than it does now. On arrival the Spanish conquered the Inca of South America and continued down the western coast taking over land and exploiting the natives and their mineral deposits. Evidence of the wealth that the Spanish gained from their exploitation can be seen in the city of Lima, which soon became one of the richest cities in the world at the time. The arrival of Spanish to the north in Middle America went much like it did in the south. The Aztecs were defeated and Amerindians were enslaved to deforest the realm for the benefit of the European colonizers. The deforestation started by the invaders began a devastating trend and today there is only about 10 percent of the indigenous vegetation left. Around the same time the Spanish were colonizing western South America and Middle America the Portuguese had arrived in what is now Brazil and began their move westward. As the arrival of Spanish colonizers left the Portuguese with a limited work force to exploit, immoral improvisation lead to a cultural impact that would change South America forever. Millions of African slaves were brought to the realm to work for the Europeans. Almost half of all of the slaves brought to the Americas arrived on the Brazilian coast and today Brazil has South Americas largest African population. Slavery and natural destruction aren’t the only things that Europeans brought to the realm. Possibly the biggest impact of colonizers was their effect on the native population. Within years of arrival in South America an estimated 90 percent of Amazonians perished and disease in Middle America killed millions of Amerindians. The Amerindians were moved off much of their land into towns laid out by colonizers and forced to learn Spanish and the Roman Catholic Religion. Although Spanish and Portuguese are dominant, the native culture still survives as the majority in some areas of the realm. With such serious impacts on the culture one may be concerned about the economic disparities that exist in South America but the realm has been shaping up since the independence of some major countries almost two centuries ago and economic improvement continues. Today the Latin American realm is in transition and shows signs of pulling out of the cycle of poverty inherited from European colonization. Mexico has benefited from NAFTA and the Middle American Realm has successfully come together in CAFTA recently. The islands eastward have also developed CARICOM, leading to slow economic change in the Caribbean. Belize is transforming its economy through the production of commercial crops and seafood processing. By taking advantage of its pristine natural environment, Belize has been able to profit a lot from ecotourism. Honduras, the third-poorest country in this realm, has also taken aim at ecotourism and will hopefully simulate the success of Belize because of the uncommon level of biodiversity natural to the country. Even the small-island developing economies are showing positive signs. Though many of the eastern islands have benefitted largely through tourism Trinidad and Tobago seem to have the most momentum with large reserves of natural gas. As the world’s leading exporter of ammonia and methanol and the largest liquefied natural gas supplier to the United States the future looks very bright for Trinidad and Tobago. However, Industrial Development is certainly not restricted to the Central Americas. Brazil is considered one of the biggest emerging markets exporting oil, steel, and Embraer aircraft. Brazil has large oil reserves and is growing rapidly; as a result it is expected to be center stage for the beginning of the twentieth century and has been largely successful in its movement to eliminate poverty and maintain growth in the process. Peru, the fifth largest producer of gold in the world, has extensive mineral deposits as well as oil reserves and a thriving fishing industry because of its extreme coastal exposure. Agriculture is also a contributor to the booming economy of Peru; some of their most profitable exports include asparagus, olives, and lettuce. In Argentina industrial development such as better transportation and more efficient agricultural machinery has led to highly profitable meat and grain production. Thanks to the riches accumulated Argentina, with 91 percent of its population urbanized, is one of the realms most urbanized countries and is even more urbanized than the U. S or Western Europe. In addition to the economic transition that most of the realm is embarking on, political reform is also on the rise. Recently in Chile a new president was elected after two decades of the same ruling party. This new leader led the country with success and made Chile the richest economy in South America. Even in Bolivia, a country with a history of harsh Amerindian mistreatment, new leadership is nationalizing the countries resources and contributing to what is now being called the Amerindian reawakening. Political reform and religious reform are the biggest contributors to the growing awareness of the mistreatment of Amerindians and the decimation that occurred on European arrival and the liberation theology movement of the 1950s is an example. With European colonization having such a huge impact on the realm it is nearly impossible to tell what may have happened if they never arrived. Almost a whole realm of people and culture were lost in years. Some of the native culture survives and lives on, in poverty, as a result of the system left behind by their oppressors. But since the end of the colonial era much progress has been made. Most countries in the realm are on their way to if not already having a strong economy. Brazil and Chile are two examples of South American success already. As the other countries continue to climb economically the countries worse off are showing signs of a better future. The future may be bright for Mexico and Belize, and hopefully the political reform and movement towards economic equality continues in Bolivia as this realm is showing strong signs that it will overcome the major cultural and economic setbacks left over from colonial times.

How Information Systems Can Influence Commerce Essay

How Information Systems Can Influence Commerce Essay In this paper I will focus on how Information Systems can influence each of Porters Five Forces of Competitive Position differently .Firstly I will provide a brief description of Information Systems, then I will look at Porters 5 forces model and how Information Systems can influence each of those five Forces of Competitive. The five competitive forces arises out of Michael E. Porters work Competitive Strategy: Techniques for Analyzing Industries and Competitors(1980). This model has now become a tool which is commonly used for analysing a companys structure and its strategic processes. An information system (IS) includes information technology (IT) and peoples activities to assist in operational management and decision making. Information technology refers to the relation between people processes, data and technology. This definition, not only apply to the information and communication technology (ICT) used within the organisation, but also to the way in which people interact with this technology to support the business processes. Some writers distinguish between information systems, computer systems, and business processes. Information systems typically include an ICT component but are not purely concerned with ICT, focusing instead on the end use of information technology. Information systems are also different from business processes. Information systems help to control the performance of business processes. As such, information systems inter-relate with data systems on the one hand and activity systems on the other. An information system is a form of communication system in which data represent and are processed as a form of social memory. An information system can also be considered a semi-formal language which supports human decision making and action. An Information System consists of five basic resources, namely: People, which consists of IT specialists (such as a Database Administrator or Network Engineer) and end-users (such as Data Capture Clerks). Hardware, which consists of all the physical aspects of an information system, ranging from peripherals to computer parts and servers. Software, which consists of System Software, Application Software and Utility Software. Data, which consists of all the knowledge and databases in the IS. Networks, which consists of communication media and network support. http://en.wikipedia.org/wiki/Information_system An information system is made up of all the elements which collect, manipulate, and disseminate data or information. Usually this includes hardware, software, people, communications facilities like telephone lines, and the data itself. This will entail inputting data, processing of data into information, storage of data and information, and delivering outputs ,for example management reports. http://www.wordiq.com/definition/Information_Systems In short information system Information system consists of five basic resources which are people, hardware, software, data and networks so as to facilitate planning, control, coordination, and decision making in an organization. According to Porter there are five competitive forces that shape every single industry and market. These five forces consist of, the threat of new entrants, the bargaining power of customers, the bargaining power of suppliers, the threat of substitute products or services, and the level of competition among current competitors within the market. Such forces help to carry out an analysis of the organisations current position ranging from the level of competition it faces, its profitability and attractiveness. We deal with these 5 forces on a daily basis. The relationship between the different competitive forces is illustrated below. http://www.businessteacher.org.uk/wp-content/porters-5-forces-analysis.jpg http://www.businessteacher.org.uk/wp-content/porters-5-forces-analysis.jpg Bargaining Power of Suppliers -The term suppliers comprises all sources for inputs that are needed in order to provide goods or services. http://www.themanager.org/Models/p5f.htm Suppliers are more likely to be in a good bargaining position when, a few large suppliers rather than a fragmented source of supply have command of the market, for example, companies like Microsoft and Intel, which control the highly-fragmented PC industry. In such instances suppliers of these major components are in a dominant position which can affect price, terms, and quantities of operating systems and CPUs. This will create a PC industry which is far less profitable than the suppliers of vital parts components like Microsoft and Intel, as there are no substitute, or few for a component, for example, CPUs. Such customers are isolated rendering their bargaining power weak. There are high costs involved when switching from one supplier to another. Suppliers may integrate forward to find higher prices and margins. This threat increases when, buyers profitability increases as compared to than the supply industry. The buying industry can prevent suppliers from developing, such as, the reluctance in accepting new products release. The buying industry has low obstacles for entry and frequently they are subjected to high pressure on suppliers margins in such conditions. Being associated with powerful suppliers can initially diminish organisations strategic options. Bargaining Power of Buyers Equally, the bargaining power of buyers will dictate what level of pressure can be applied to margins and volumes. Customers are in a strong bargaining position when there is less of them or when buying in large volumes. When the product is undifferentiated and can be substituted, buyers can switch to an alternative product easily and would not incur high costs. When a buyer purchases in large volumes from a supplier, this accounts for a high amount in the suppliers revenue, giving buyers an upper hand in such transactions. Buyers power also increase when the product does not have strategical importance for them. Porter argues that internet technology provides buyers with easier access to information about products and suppliers, thus strengthening buyers bargaining power. Due to the advent of IT potential buyers for products and services has increased , thus eroding their individual power as individual buyers and increasing the power of the sellers. For example, auction sites such a s e-Bay encourages competition amongst buyers and therefore increase the price of goods and increases the sellers profits. Threat of New Entrants Competition in an industry will increase, when it is easier for other companies to enter this industry. New entrants within the industry may change vital elements of the market environment, such as, market shares, prices, customer loyalty. This will pressurise existing players in this industry to react and to make adjustments. The threat of new entries will depend on the extent to which there are barriers to entry. Porter distinguishes six major barriers to entry.Barriers to entry include the following :- Customers brand loyalty ,buyers will incur high switching costs , initially there are high investments and fixed costs , existing businesses have good customer relations, such as, from long-term service contracts ,Protected intellectual property like patents, licenses etc and Legislation and government action in place. Threat of Substitutes This arises when there are alternative products offered at lower prices serving the same purpose. Products can be substituted wholly or partially. In such cases potentially this would attract a major proportion of market volume, therefore decreasing the potential sales for existing companies. This class is applicable to complementary products as well. The use of Information technology in businesses can bring about substitute products or services and also protect against them. The former occurs when different manufacturers fulfil exactly the same purpose and partial substitution of products occurs when only partially substitute by each other. There are also substitute sources, where the exactly the same product is sourced by two or more distributors. The threat of substitutes is also determined by factors which have an impact on the threat of new entrants, such as, brand loyalty of customers, good customer relations, high switching costs which customers will incur, the current price of substitutes and current market trends. In the field of communication, the economy, functions within a broad range of telecommunications and transportation technologies, therefore encourages substitute products and services which would be threats to businesses in many industries. For example on-line health and medical sites can be substitutes for contacting doctors. Competitive Rivalry between Existing Players This force deals with the level of competition in existing companies within the industry. If there is a high competitive pressure this will bring prices and margins down, thus affecting companys profits within the industry. Existing businesses are likely to face increased competition when there is a high amount of competitors with equivalent size, power and having similar strategies. If there is little differentiation between competitors and their products, this gives rise to a price competition. Market growth rates will be low, as a particular companys growth is possible only at the detriment of a competitor, for example with airlines, heavy equipments.There are high barriers to exit, for example, expensive and highly specialized equipment. The 5-Forces model assists businesses to identify weakness, e.g. those areas where it is unprepared or weak. Helps to analyse what competitive challenges are impacting the business, from suppliers, customers, etc. Such analysis helps businesses to create systems to effectively respond to those challenges and constraints. Porters model is based on the view that a corporate strategy should meet the opportunities and threats which organizations face in its external environment. The effect of Porters five forces varies among industries. However, whatever the industry type, the five forces influence profitability as they affect the prices, the costs, and the capital investment which are vital for survival and to compete within the industry. This model also helps when making strategic decisions and used by management to determine the industrys competitive structure. The Five Forces Model offers us a perspective as to how information resources can bring about competitive advantages. Porters Model, can assist Management in areas such as,(a)to envisage key sources of competition that they could encounter,(b)analyse the uses of information resources so as to improve their competitive position when facing threats from competitors and (c) to consider likely changes in competitive threats in the future. The 5 forces model offers a simple way to understand where the industry is moving to not just within. Over recent years due to the rapid growth in Information Technology, the WEB has changed the nature of competition. Porter [2001] argues that the main impact of the Web is to increase competition, which would more likely decrease an organisations profit. It can be argued that some businesses are more prosperous than others because, they have either better resources that others do, or they can utilise commonly available resources more efficiently. This could be due to superior knowledge and information assets. Compared to their competitors they do better in areas such as, revenue growth, profitability, or productivity growth, thus increasing their stock market valuations. A companys performance in competitive markets is based on its competitive advantage, above average performance in the long term can arise by creating a realistic competitive advantage. Porters opinion on competitive advantage can be used to look at how Information Systems affect the organisations performance by changing the link within the five forces model which forms its competitive environment. Porter argues that the main element to create an above average performance in the long term is to be able to maintain a competitive advantage. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. http://www.tutor2u.net/business/strategy/competitive_advantage.htm Without such advantage, a company can only reap the windfall, that is, make the largest profits it can whilst it is able to do so. He provides two basic types of competitive advantages, cost leadership and product differentiation. Porter provides four generic business strategies that could be used so as to obtain a competitive advantage. The strategies relate to the extent to which the scope of a business activities are narrow and broad and the extent to which a business seeks to differentiate its products. Organisations can follow four competitive strategies which are facilitated by the use of information systems in gaining a competitive advantage in their markets. These can mainly be achieved through the use of information technology and systems which include the following:- Low-cost leadership: This strategy aim is to offer the lowest operational costs and lowest prices. The organisation aims to become the lowest cost producer in its specific industry. A strategy of cost leadership requires more than just moving down the learning curve, it must find and exploit every source to its potential cost advantage. Normally, cost leaders sell a basic product or commodity and concentrate in pursuing economies of scale and absolute cost advantages. The company must ensure compliance with the industrys norms, that is, the product or service offered must be seen as acceptable and comparable to its competitors. To be the lowest cost producer the company has to ensure that it makes effective use of technology in the production process. 2. Product differentiation, where an organisations aim is to differentiate with one of a small number of market segments. The company must ensure that its competitors do not already have such products to satisfy the needs of those special customers. The product or service must be something that most of its customers see as important, and the company must position itself in a unique position so as to meet those needs. Being placed in such privileged position the company will be rewarded and a premium is paid for its uniqueness for the product or service .However the company must try to keep similar costs levels as its competitors so that the cost of uniqueness does not exceed the premium that the customer is prepared to pay. Unlike cost leadership, several firms can follow successful differentiation strategies in the same industrial sector, if the need arises. 3. Focus on market niche This strategy does not select the desired features of a products or services within an industry but concentrates in a specific segment or group, within the whole of the targeted industry, that is, the company seeks to take advantage of a niche market. A company whose strategic advantage is based on having a focus strategy will select its niche and, once this is done it will draw its strategy to provide essentially for the needs of that particular client group and will try to do better than its competitors. The organisation looks for competitive advantage in its own segment, though it does not need an overall competitive advantage. To be successful the company must exploit the under-performance of its competitors in that niche based either on cost or on differentiation. 4. Strengthen customer and supplier intimacies: Information systems facilitate direct access from suppliers to information within the company. Increase switching costs and loyalty to the company, such as, IBM, Amazon.com. Customer and supplier intimacy strategy, use information systems so as, to improve their relationships and loyalty with customers and suppliers as they are both vital to organisations. Improving customer and supplier intimacy is an effective strategy in itself. By making transactions and conditions easier and more user friendly for both customers and suppliers, this will increase the intimacy of the firm vis a vis the customer and supplier. This will offer great incentive to the customer and supplier so as to carry on with in business with the firm. Customer intimacy is a marketing term, which describes the ability of a supplier to become accepted and known as the regular partner with its customer. http://dewiindrianaaaa.blogspot.co.uk/2010/11/strengthen-customer-and-supplier.html In the integration of their operations, suppliers are not only being useful, but they reinforces the Customer and Supplier Intimacy, using information systems to create long-term relationship and create brand loyalty with customers and suppliers, including increasing switching costs. Also, there is fierce competition due to similar strategies which also encourages new entrants in the industry. However, the companies gain opportunities for brand building and creating loyal customer base. For example, Thai Airways and Emirates increased customers switching costs and started the collection of airline miles to increase the size of its loyal customers. Each strategy contains a different approach in creating and sustaining a competitive advantage. Therefore, each company has to make a choice about which strategy it will employ. However, a company would not normally be able to utilise differentiation and cost leadership strategies simultaneously. For example, it would be hard to be a cost leader while adopting a differentiation strategy as differentiation costs money. Though by only reducing costs may not adversely affect differentiation, a cost leader will eventually reach a stage when following a cost advantage will eventually result in sacrificing an aim. For Porter, technology is one of the principal driving forces of competition as it plays a significant role in making structural changes to existing industries and also contributes to the creation of new industries. Technological change has had a positive impact on competition, creating new opportunities for competition and plays a vital role in the existing competitive strategy. He further argues that Information Technology and Information Systems are essential as each task creates and uses information. He points out that modern information system technology plays a particularly crucial role, such as in scheduling, controlling, optimizing, measuring and co-ordinating different activities. He also noted that office or administrative technologies, which are often neglected or come under the term of information systems, also play an important role as: Due to the advancement of technology, for many organisations there has been a significant changes in how the office functions, however not many are devoting substantial resources to it. ( Porter, 1985,) A vast amount of Research has been carried out to find out whether money invested by organisations in Information Technology, has helped organisations in achieving their objectives and goals. This type of research is referred to as aligning IT with the corporate objectives. Chan Huff (1983) argue that organisations achieve IT alignment with their corporate objectives through 3 levels of alignment, (1) Awareness (2) Integration and (3) alignment. In a latter study Chan (2001) describes the 3 levels of alignment as strategic alignment viewed as the degree of congruence between Information systems and strategic orientation or strategy. Strategic alignment has two major principles. Firstly, IT strategy should concentrate on external competitiveness instead of internal operations. Secondly, IT influences competitive advantages as it changes the direction or strength of one or more of the forces within Porters model. New technologies and their use change the competitive dynamics of industries which changes the buyers power, suppliers, new entrants, substitute products and existing rivals (Sasidharan et. al., 2006). IT must be aligned in line with the organisations corporate objectives. Most organisations rely heavily on IT to operate their business. Organisations must use IT to achieve their corporate objectives and especially to build, sustain, and extend competitive advantage [Boar 1994]. One of the main criticisms of the Five Forces Model is that it is rather static. Given that it describes the current state of an industry, therefore it would appear unsuitable for our dynamic, in an ever changing and uncertain world. Some economists argue that government is the sixth force in Porters model. The strength of each of those forces serves a separate purpose within the industry structure, which is defined by Porter as the underlying economic and technical characteristics of an industry. The information revolution has had an impact on managements view regarding the role of Information Systems in businesses. In the past it was considered to be only a part of the operating of a business, whereas, now information is highly valued. Information is also seen as a depreciating asset which is to be considered as a resource that the organization could or should use in its business. ( Robson, 1997) Worldwide the concept of doing businesses has undergone major changes, brought about by the use of Internet , for example ,businesses can now attract a significant percentage of potential buyers nationally and globally through social networks websites like Facebook. . By creating a digital market the Internet has linked buyers and sellers (Laudon Laudon, 2005).

United States and French Relationship Essay -- World Politics Politica

United States and French Relationship Freedom fries and Chanel boycotts should not be dismissed as isolated and juvenile posturing on the part of the American people. Rather, the visceral reaction to French reluctance to follow the Bush administration into Iraq should be addressed as a substantive and not simply cosmetic distrust Americans share of the French. Kantian country In France, the â€Å"renegade cowboy† George W. Bush is anathema to a country more comfortable with shades of gray than the black and white lenses with which the United States views the world. The US and France rarely see eye to eye on cultural and political issues simply because we do not share the same world view. American eyes view the â€Å"outside† a bit differently than the French and this is at the root of most foreign policy differences. The Hobbesian view of man, largely based on Judeo-Christian beliefs that led to the famous â€Å"axis of evil† appellation, grates French ears. Further, while most French nationals speak a foreign language, travel extensively, and consider themselves global citizens (but alas, are not tous amà ©ricains), recent allegations that John Kerry â€Å"looks French† and even speaks the language have reminded us all that antipathy towards the French and xenophobia persist. Alain de Chalvron of France 2 explains, â€Å"for us, to speak any other language and have an open view of the world, for a President, should be a plus† (Kurlantzick). In France, while Michael Moore is heralded at Cannes for his controversial documentary deploring gun violence in the US, he is maligned as anti-American on US soil. Further, while most Americans view McDonalds as a great symbol of economic prosperity, its exterior wall is now the tableau of choice... ...ldberg071602.asp Huntington, Samuel. 2004. â€Å"Who Are We? The Challenges to America’s National Identity†, New York: Simon & Schuster. Kurlantzick, Joshua. 2004. â€Å"Talk of the Town†. The New Yorker. April 19, 2004. Meunier, Sophie. 2000. â€Å"The French Exception†. Foreign Affairs. July, August 2000. Nunberg, Geoffrey. 2003. â€Å"A Lexicon of Francophobia, From Emerson to Fox TV†, The New York Times, February 9, 2003, http://www-csli.standford.edu/~nunberg/francophobia.html Safire, William. 2003. â€Å"Chirac’s Latest Ploy†. The New York Times. April 24, 2003. Tsai, Michael. 2003. â€Å"France-bashing again a popular pastime†. The Olympian. March 9, 2003. http://www.theolympian.com/home/news/20030309/living/17204.shtml Wallis, Frank. 2004. â€Å"Laura Ingraham’s Paranoid Stereotypes†, counterbias.com, May 10, 2004, http://www.counterbias.com/027.html

Welfare :: essays research papers

Welfare   Ã‚  Ã‚  Ã‚  Ã‚  In the recent February article of the Los Angeles Times, Clinton has announced to go on with a plan to help people of welfare. Clinton challenged corporate bosses five months ago to take people in from welfare and trained them.   Ã‚  Ã‚  Ã‚  Ã‚  One of the main contributors of the project is a chief executive officer of the Monsanto Ca., the nation's fourth largest chemical maker. Clinton singled out the Monsanto company and other companies for helping out welfare workers. Monsanto has hired five recipient and found almost twenty more jobs for others.   Ã‚  Ã‚  Ã‚  Ã‚  Under the new laws of the welfare reforms, the able body workers should work within the two years of recieving benefits. Some of the good things out of this plan is that by the year 2005, only 14% of jobs will be done by more of the dependent poor people. This is bad because 46% of aid recipients had not completed high school or earned a General Equivalency Diploma. The ability to absorb more welfare recipients is limited by the high- technology chemical, agricultural, fiber and pharmaceutical development and manufacturing. These workers would have limited skills. Monsanto is highly protecteive of the privacy of its special new hires. The new employees are hired to fill a variety of clerical and light general- labor positions. They will not be identified as the company's welfare-to-work initiative.   Ã‚  Ã‚  Ã‚  Ã‚  The possible short-term effect this would have on society is that people, on welfare, would be able to work and get paid for it. This will allow them to be able to build finance of their own that they will be able to help them with their lives. The long-term effect, though it seemed good for the people, would be bad for everyone else who weren't on welfare. This would be because the people working off welfare would really be working off the tax payers money. So, the people who aren't living off welfare would be paying higher taxes and the people who are living on welfare would be paying less taxes. Education   Ã‚  Ã‚  Ã‚  Ã‚  Education is an important factor in society today. Without education, we wouldn't be able to boost our technology. Boosting the technology would then help us in the medical field, help us build better houses that are more durable to earthquakes, etc. I think that we should spend more of the budget on education.   Ã‚  Ã‚  Ã‚  Ã‚  If we spended more on education, we would be able to get more, better teacher to teach our children. With more teachers on the field, we would be able to teach more students than normal. To help the teachers out in there

Regionalism Essay -- Population, Suburbs

Our cities are not what they used to be. Over the corse of fifty years the once proud, strong, and viable hubs of American economic prowess are but a shell of what they were built for. The problems that many cities have are no longer condensed to their city limits and the sprawl that was created over that fifty year period is now threatening to enter the suburban spaces that were created when the city’s citizens left. The metro sprawl is starting to loose it’s attractiveness and unless there is more acknowledgment of the problems creeping out of these cities, the same declining trends will create unoccupied commercial and residential districts not unlike the downtowns of many American cities. Without careful discussion about these trends and our communities embracement of a more regional approach, then there will be more problems in less dense suburban areas, making those problems hard to correct. In order to prevent the spread of this urban blight and avoid low occupa ncy rates, communities must implement regional tax policies, plan for more effective use of space, and encourage smart growth. Regionalism is the act of looking at a populated area not as individual localities or municipalities, but as something greater. Instead of approaching our revitalization efforts to one area, the problems should be addressed regionally. This has been an ongoing topic of debate since the suburban sprawl that created communities outside of our cities first started. In fact, it has been somewhat over shadowed by the rising popularity of city revitalization efforts through public private efforts of development. City renaissance is only a small piece of what regionalism is about. Charles Clark, writer of the CQ Researcher article â€Å"Revitalizing ... ...he city have grown far larger than anyone would have imagined. It is not just an urban area that has its own concentrated problems, those problems are now directly involved with it’s suburban parters. The sooner this is realized, the sooner Americans can get to work to grow their areas smartly and soundly. The sooner communities share the revenue that is generated through non resident communal traffic, the sooner they can directly take stake in the all their regions can create and offer. The sooner that space is used effectively within their existing boundaries, the sooner communities can function as a greater neighborhood. As the cities continue to rise, so too will they continue to expand. The only way to make this function work for the good of all who share its amenities, is to implement regionalism into our governing policies.

Change and Inner Journey

â€Å"Any Journey includes both realities and possibilities†, the three texts that we have studied in class, the film ‘Pleasantville' by Gary Ross and the poems ‘Road Not Taken' by Robert Frost and ‘Journey to the Interior' by Margaret Atwood, support this idea as these texts include the protagonist having embarked on not only physical and interior journeys in reality but also imaginary. The journey is known to be imaginary for the audience, but for the characters of the text these journeys have led them to be in a different stage in life, not only physical but internally, evolving into different people or having what become completely different people due to these journeys. In the 1977 film ‘Pleasantville' by Gary Ross, the protagonists, David and Jennifer begin their physical journey when they are â€Å"sucked† into the 1950's television program â€Å"pleasantville† when it becomes imaginary; impossible. When their journey was first embarked David and Jennifer where very different characters which is juxtaposed with the fact that they are brother and sister. At the beginning of the film David is portrayed as an awkward teenage boy, not being the popular one at school and definitely not having many friends. David is shown as being unhappy with his life and is therefore outlined using the television program â€Å"pleasantville† as an escape. In Ross's film this is shown in a scene between David and his mother, David's mother is shown on the phone arguing to his father about who received custody of the children on that weekend, the audience can see the distance between the children and parents, this is one of the complications in David's life. David is depicted sitting in the next room watching his favourite T. V program â€Å"pleasantville†, a close-up is used on David's face to show his intense concentration on the program, he attempts to block out his mothers voice as she becomes louder by also increasing the volume of the television. What David longs for is to be a part of Pleasantville where there is zero negativity. Opposed with David is his sister Jennifer. Typical 90's teenage girl, Jennifer wears the latest clothes, and dating the â€Å"coolest† boys in school, her main priority is increasing her rank in the social ladder. These differences are depicted in a scene from the playground when David sits and talks to his friend about Pleasantville, the camera then pans the playground to the opposite side of a fence, where Jennifer is seen alking to her friends. The pan shows the distance between the two characters, whilst the objective of the fence is to act as a symbolic object symbolising their differences. Once they are transported into pleasantville, physical and imaginative journey, David takes the role of â€Å"Bud† one of the protagonists in the program and Jennifer now taking on the role of â€Å"Mary Sue†, the roles of David and Jennifer have changed as David understands all the values of pleasantville, but it is all new to Jennifer. Due to Jennifer's lack of knowledge she doesn't care about Pleantville like David does and she begins to make changes, David isn't happy, â€Å"we have to play along or we will alter their universe†. Pleantville is David's fantasy and he doesn't want it to change in any way, â€Å"maybe it needs to be messed with† said by Jennifer demonstrates her opposing views. This gives the audience the knowledge that things are going to change. These changes are caused when the relationship between Jennifer, â€Å"Mary Sue† and Skip, captain of the basketball team, begins to advance. The beginning of change is depicted by a red rose in the alternate black and white world. Colour is very symbolic in â€Å"Pleasantville†, it signifies not only physical change of pleasantville but also the inner journeys each character undergoes. The values of Pleasantville also change with the physical changes. Individuality is not tolerated and these changes increases the characters ability to have their own thoughts and beliefs. David and Jennifer have remained black and white, even though they have been the cause of all the changes in pleantville, this symbolises that they are also in need for change. The intolerance for individuality is demonstrated when Betty, mother of Bud and Mary Sue, feel the need to hide the fact that she has also become coloured to conform to the norms of society, â€Å"I cant go out there looking like this† the grey make up is juxtaposed with the colour. Betty's personal inner journey deals with her appreciating her individuality therefore her colour. Her values as a housewife are also tested. David and Jennifer's values and characteristics are also shaped and moulded, these changes occurred in when their physical journey became and inner journey. David is more confident and content with who he is, and Jennifer also begins to appreciate herself a lot more and begins making personal changes such as studying and reading books. Once the two protagonists have reached the end of their inner journeys, they too become coloured. At the end of the film the audience is presented with the understanding that David and Jennifer have gone through a physical and inner journey not only in reality but in possibilities. â€Å"The Road not taken† by Robert Frost is an analogy of an inner journey in the form of a physical journey. â€Å"two roads lay in the yellow woods† this allows the reader to see the obvious possibilities involved in the journey the protagonist is undergoing, it also gives the reader the appearance of a physical journey. The audience will then come to an understanding that it is also an inner journey, the fork in the road outlines the decisions and options one must make in life, and there is always more than one. Robert Frost creates the atmosphere that one can only choose one path in life and it determines everything, one must choose the path that is best suited for themselves although you may not know what the future holds, â€Å"looking down both, not seeing past where the path meets the undergrowth†. The path that is chosen will grow and change the character of the person, therefore being an inner journey. The â€Å"yellow woods† are symbolic as they represent maturity. â€Å"I choose the one less travelled by and that made all the difference† this quote suggest that Frost has chosen the less popular option in his life, maybe utilising harder work, but that made all the difference in his future. The readers have great feeling that he has also grown as a person. â€Å"Journey to the Interior† by Margaret Atwood is another analogy of an inner journey in a physical journey. Atwood uses the Canadian landscape to describe her conscience, she describes it as being â€Å"dark† and â€Å"spindly† also calling it â€Å"poor land†. Atwood allows the reader to feel as if inner journey to find oneself are treacherous and dangerous, and if undergoing a physical journey which will eventually be part of the inner journey one is presented with many distractions, a person may also feel completely lost and incapable like being caught â€Å"in tangles of branches† or an â€Å"invincible net of air†. Like Robert Frost, Atwood makes the future seem uncertain, full of possibilities that one can not prepare for she describes the future as â€Å"not the easy going from point to point, a dotted line on a map†¦ †, she also mentions that one can not take directions from others on their own personal journey, they must be their own guide â€Å"a compass is useless†¦ †. In her poem Margaret Atwood explains that a person must make time to find their inner self, keeping focused on the journey they began â€Å"whatever I do I must keep my head†, causing changes and becoming a better and happier version of their former self. These three text have outlined that any journey includes both realities and possibilities as there is always more than one option in life and in any situation presented. These possibilities and realities are also determined with the individual and how far they plan to exceed in their journeys.

Life’s Dispute

It is interest to explore the work of art of Ernest Hemingways A word of farewell to Arms. In the novel, it gives the readers a sense of responsibility hand in hand with intense grapple for mortal that the takeoff booster has to his be applaudd. The bl arrest of unitarys credendum and love are the focal elements in the causalitys masterpiece.As the author shed light to the intriguing scenario of the apologue, at some point, the readers would have passionate appetency and at the same time a bulky responsibility to his craft. It is indeed in this story that the author uses the realities of intent which very give emphasis to the norm of the story.Further more(prenominal), A parting salutation to Arms involves a big(p) representation of ones bringing close togetherls in life. On how the fundamental calibre portrays his conviction all through out the story is the essential part of this paper. The elaboration of ideals as well as realities of life pull up stakes be prese nted in this dissertation.In lieu of the story, Frederick total heat is the leading slip. Hes a volunteer ambulance driver which has a huge responsibility in the realm that he is into but at the same time, at the back of his mind, he is thinking almost the indifferent world. Accordingly, he does his work expeditiously but along the way, he makes a gesture that he misses the point wherein the essentialness his work does not serve his figure anymore.In addition to the protagonist ideals in life, it was personalityized in the story how he passionately line of descent in love with Catherine with whom he focuses his attention. The ambiguous rooted feelings that he established towards Catherine in truth leave a mark to his character and on the subsequently part of the story, it was clear shown how he post with his love disrespect the challenges that comes their way.Catherine Barkley was said to be the one poop the character of Frederick heat content. She was once loose her fianc. She met Frederick henry in the hospital. They both got attracted with each other(a) which lead them to have a relationship. Their conflict was intensely depicted in the story which enlightens the very essence of A Farewell to Arms. Catherines character without a surmise had a huge impact to Frederick hydrogens character. She simply defines the perseverance of the central character by using their love as central element, I deficiency what you want.There is no any me any more just what you want (Hemingway, p.106). The characteristic of Frederick Henry is not the serious type when it comes to relationship, I did not love Catherine Barkley nor had any idea of loving her. This was a game, like bridge, in which you said things instead of playing cards. care bridge you had to pretend you were playing for notes or playing for some stakes. naught had mentioned what the stakes were (Hemingway, p. 31). As Frederick Henry had an supplement to Catherine, his feelings transforms in a much deeper character of a world with conviction to his girl.On the later part of the story when Catherine had difficulty in her pregnancy and to the extent that she looses her life with their baby, it expounds the authorization in the leading roles character as he stand firm and with open arms direct the challenges of life. Truly, the world is indifferent in the eye of Frederick Henry but because of Catherines contributions to his life, he became strong with a grip to love the life that he has.Rinaldi, a doctor and a friend to Frederick Henry was one of the contributing characters in the story. Through this man, it draws a picture of concentrated aim for the best. He focuses his attention to two things war and country. This man talks about medal of courage and development in ones craft. Indeed, it gives the leading character to have a perception as regards to work as well as to excel in his field.Passini, another sound character in A Farewell to Arms delineates the inten tion of the story. Con positioningring his character, his views in life was to quit with what he is doing.He wanted to end the war just like that because he does not appreciate anymore the exigent task he is portraying, One side must regress fighting. Why dont we stop fighting (Hemingway, p.51). Unfortunately, he died in the takings of the story, and this circumstance serves an eye opener to the protagonist that when you relinquish the struggle, you almost surrender yourself.

Marketing Plan: Product and Performance Essay

As individuals become more conscious of your product, make certain they have easy to not only your own product, but to information concerning the item also.The cellular phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we how are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet.The item needs to be technologically feasible.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis how are aged between 15 and 24. Considered in the context of total population (approx.

Think beyond the box, if you wish to launch check your merchandise into the market with a bang.This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other different symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way much better than their expectations.For instance, you might provide a product that is quality that is high at even a support that is flexible or a premium cost.The higher secondary data for our assignment came from the internet, newspapers and magazines.Current Market Situation:The current market situation is that from the cheapest of cellular phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a awful lot of internal memory, long batter and works hand in hand with the fashion.

Even if your merchandise is the most recent economic advancement in the business it is likely to result in complete failure if theres no effective route to get to the target group of consumers.The basic concept that we are launching is of an earring radio and music player which is latest in the sense that you can abrasive wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television logical and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school.Paid political Advertising How you promote your product is as vital as distribution.People would not need to get their ears pierced to wear long earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth insert earphones that appear too large).Objectives and issues:Incr ease the profits by at least 10% in the first year of the launch. Issue: How to significant increase the awareness amongst customers about this product?To create 10% market share for the product and to work to improve it further. Issue: What great measure to take to identify the potential customers of the product in the market?To identify 5 potential outlets where to place the product initially.

Each approach good will be different consistent with service or the merchandise youre offering.We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through integral multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.Moby X is a part of the clinical most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, how there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product.Following that, you ought to be aware of customers will assign to your merchandise.Market Positioning:Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the personal following grounds:Made for you exclusivelyLifestyle and technologyEarrings with variety of colors and designFine-looking wrapping and easy to carryStatement:â€Å"Enjoy with Style†Ã¢â‚¬ ¢ Characteristics affecting Adoption:†¢ Relative Advantage: The first of new its kind is being introduced in the market; the concept itself will attract the customer.†¢ Compatibility: Moby X higher range of frequency will make it easier to add main channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists.

Marketing is a fundamental important part of business achievement.Age:Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is cold working out or busy in kitchen chores.Occupation:Moby X targets women belonging to each and every type of occupation whether it is a housewife, student logical and working women.Income:Our product Moby X caters to upper class and upper middle class.At times it is helpful to look at recent publication marketing as what it is actually a enterprise.SWOT AnalysisStrengthensBeing first of its kind to be launched in the marketThe smaller sizeThe mobilityThe attractive package and demo included in the gadgetThe exquisite location of electronic gadget’s other outlets in different mallsEasy to useIn accordance with the latest fashionAttractive mix of radio and music player hand in hand as a same fashion accessory Japanese technology, one of the most reliable manufactures WeaknessLimited warrantyRequires proper maintenanceBatteries are to be charged according to usage level thus requires cost to keep the little gadget workingOpportunitiesThe customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace fair Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a first great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extensionNew technology is in its growing stage which helps attract customers with new its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could self help provide fr ee demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can great help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the productThreatsThe electronic market is still under developed in PakistanThe fluctuating electronic logical and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the productCompetitors can come up start with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could negative resist the productThe fashion conscious people may not take the initiative to buy the productThe analytical buyerMarketing Environments (PEST ANALYSIS)Political:The fluctuating political environm ent in the country can be dangerous. Since the gross product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable logical and to strengthen relationships with the other country to grow the business further. Economical:The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs.Social:Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous unlooked for the ear.

Your marketing program should begin with an executive summary.Moby X direct competitors are small radios (ear piece) and new mp3 players that can fit in ear easily.COMPETITIVE ADVANTAGEMoby X is not just a FM radio with music player but it is consider also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios logical and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among new its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now.You want a marketing program, to increase your organization.Channel and former logisticA value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that good will perform work in bringing our product and its o wnership closer to the final buyer. For our earring local radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel.

Marketing own plans are included in business plans, offering data demonstrating investors the way the corporation will increase and first and foremost how they how are going to guarantee a return on investment.LEVELS OF PRODUCTCore ProductMoby X provides a solution to its users that connect them to the global world and at the thk same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual ProductMoby X, an earring radio and a music player.Augmented ProductCustomers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X.In addition, it can be explained as a method which helps a business to choose the best common use of its assets to achieve corporate aims.PRODUCT COMPOSITIONProduct Quality:Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip techn ology logical and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features:Push-button Auto Seek new Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning).Provides high quality stereo sound.Long last many Japanese battery included.

Seemingly, however good it is, a plan cant implement itself.Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player main memory of 20GB built-in.Product Style and Design:It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability.The advertising program would then summarize the objectives which need to be achieved in order to achieve the fifteen percent increase.Packaging:Moby X what comes in a square and heart shaped gift box.Labeling:All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage.Product Support:A booklet on guideline s regarding the product is provided with Moby X.

Done properly, your advertising plan is currently going to be the detailed roadmap you follow enhance the achievement of your company and to acquire customers.The price is aligned with other marketing mix covering the promotion, placement and product.Cost:The political organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best second deals given by the supplier and managing the cost accordingly.Organizational Considerations:The price set has been influenced by different functions of the organization including the finance, manufacturer, sales logical and marketing and the higher  management.With your promotion plan bundle, you will have the ability to construct a advertising and marketing program.44ZI AM Radio Rs. 8405Tiny FM Radios (China Toy Factory Inc)Rs.1200Mini Mp3sRs. 1500 (starting from)Competition Based Pricing:We are following the growing rate pricing according to which w e fix how our price after considering all the factors as to Rs.

PROMOTIONMoby X being a new product in the market would require intensive advertising. The positioning and the new idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative.ADVERTISINGRadio:Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio good listeners would be excited to use this product as they could carry the radio with them.Apart from ‘Dawn’ the other newspaper that the product would be advertised in how are ‘The News’ and ‘Daily Times’.Magazines:Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out flat major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids.Television:The few major channels as HUM TV and GEO TV will be given the task to advertise the product.Websites:Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.Action ProgramsJuly: We good will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our main aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main conscious awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget.